At The Geneva Suites™, we often say, “Care doesn’t start at the front door—it starts with education.” One of the most important things we can do as senior care providers is engage with our communities before a crisis hits. Families need to know their options, feel empowered in their choices, and understand that they’re not alone. That’s where community outreach comes in.
The Boomer Wave Is Here
We’ve heard about it for years—and now, it’s happening. The baby boomer generation is aging rapidly. According to the U.S. Census Bureau, by the year 2030, all baby boomers will be age 65 or older. That means 1 in every 5 Americans will be of retirement age.
By 2034, adults over 65 will outnumber children under 18 for the first time in U.S. history. That’s a seismic demographic shift—and one that will dramatically impact healthcare, housing, and caregiving systems.
Most Families Aren’t Prepared
Even with this trend on the horizon, most families don’t plan ahead for care needs. A study by the National Alliance for Caregiving found that nearly 1 in 4 caregivers said they had no warning before stepping into their role. The result? Stress, rushed decisions, and missed opportunities to find the right fit for their loved ones.
We believe families deserve more than that.
Outreach Opens the Door
Community outreach—whether through presentations, support groups, local events, or simply being available to answer questions—creates space for meaningful conversations. These touchpoints allow families to:
- Learn the difference between independent living, assisted living, and residential care homes
- Explore financial options and what to expect from long-term care costs
- Discover local resources, including veteran services and dementia support
- Ask personal questions without pressure
When we show up in the community—not just when people are in crisis, but beforehand—we empower them with knowledge and peace of mind.
Why It Matters to Us
At The Geneva Suites™, we know the decision to move into care is deeply emotional. It’s not just about health—it’s about home. We don’t just provide care; we build relationships rooted in compassion, education, and trust. That’s why we speak at churches, network with local professionals, and host events like From Home to Care and Planning for Care Before the Crisis.
Because if we can help one family feel more prepared, more confident, and more supported—that’s a win.
What You Can Do
- If you’re a family member: Start asking questions now. Even if your loved one is doing well, it never hurts to explore options and understand what’s available.
- If you’re a professional: Let’s partner! We’re always open to doing lunch-and-learns, presentations, or simply being a resource for your team or clients.
- If you’re part of a community group: Invite us in. We’re happy to tailor talks for church groups, clubs, or civic organizations.
The silver wave is here—but we don’t have to face it unprepared. Community outreach creates connection, clarity, and care. And at The Geneva Suites™, that’s what we’re all about.
Want us to speak at your next event or answer questions for your group? Reach out—we’d love to connect.